Kerelevanan Isi Kandungan Radio RTM Mirifm Dalam Kalangan Masyarakat Miri
The Relevance Of RTM Mirifm Radio Content Among The Miri Community
Keywords:
radio, Mirifm, media, RTM, komunikasiAbstract
Dalam konteks perkembangan media digital yang semakin mencabar kedudukan media tradisional seperti radio yang merupakan medium komunikasi massa tertua di Malaysia, masih memainkan peranan penting dalam menyampaikan maklumat, pendidikan, hiburan, serta memupuk nilai budaya kepada masyarakat. Namun begitu, wujud kebimbangan terhadap tahap kerelevanan radio, khususnya stesen RTM MiriFM, kerana masyarakat kini lebih terdedah kepada media sosial, penstriman audio, dan platform digital yang lebih interaktif. Jadi, objektif kajian adalah untuk menganalisis kerelevanan isi kandungan siaran radio RTM MiriFM dalam kalangan masyarakat Miri. Bagi mencapai matlamat ini, dengan menggunakan rekabentuk kuantitatif dengan kaedah tinjauan yang mana borang soal selidik digunakan, melibatkan 300 responden berusia antara 15 hingga 55 tahun dari lima kawasan sekitar Miri, iaitu Lutong, Pujut, Permyjaya, Piasau, dan Kampung Luak. Instrumen kajian terdiri daripada empat bahagian, dan data dianalisis menggunakan IBM SPSS Statistics 27 dengan tumpuan kepada analisis deskriptif. Hasil kajian menunjukkan skor min sederhana tinggi (3.73–4.38), dengan kekuatan pada aspek bahasa mudah difahami, pesanan khidmat masyarakat, dan mesej nilai murni, manakala item berkaitan pilihan utama masyarakat mencatat skor lebih rendah. Kesimpulannya, RTM MiriFM kekal relevan sebagai medium maklumat dan pendidikan, tetapi perlu menyesuaikan strategi kandungan dengan arus digital agar terus kompetitif serta dekat di hati pendengar pelbagai lapisan masyarakat Miri.
Downloads
References
Ab. Halim Tamuri, & Zarin Ismail. (2005). Keruntuhan akhlak dalam kalangan remaja: Tinjauan pengaruh media hiburan. Jurnal Pendidikan Islam, 13(2), 34–47.
Abdul Munir Ismail. (2016). Media massa sebagai sumber maklumat pantas. Kuala Lumpur: Penerbit Universiti Malaya.
Abdul Razak Hussein. (1973). Peranan radio dalam pembangunan masyarakat luar bandar. Kuala Lumpur: Dewan Bahasa dan Pustaka.
Abdul Razak Hussein. (1973). Peranan radio dalam perpaduan nasional. Kuala Lumpur: Penerbitan Khas Jabatan Penyiaran.
Abdullah, R. (2019). Pengaruh kandungan agama dalam siaran radio tempatan di Malaysia. Jurnal Komunikasi Islam, 11(1), 34–45.
Abercrombie, N., & Longhurst, B. (2019). Popular media cultures: The social world of music, news and entertainment. Routledge.
Ahmad, Z. (2020). Cabaran media sosial terhadap radio komuniti di Malaysia. Media Studies Journal, 15(2), 123–135.
Ahmad, Z., & Chang, M. (2017). Japanese occupation and the role of radio propaganda in Malaya. Journal of Southeast Asian Studies, 48(2), 345–360.
Ala-Fossi, M., Lax, S., & Shaw, H. (2018). The evolution of radio in the digital era. Digital Media and Society Journal, 5(4), 23–38.
Alan, J., Sidi, S., & Ling, H. (2020). Radio listening trends in rural Sarawak: News, politics and emergencies. Borneo Journal of Communication, 2(1), 15–29.
Alter, A. (2018). Radio as a medium for advertising and social campaigns. Journal of Media Studies, 12(3), 44–59.
Alter, A. (2018). The enduring power of radio advertising in the digital age. Journal of Advertising Research, 58(3), 345–357.
Alter, J. (2018). Advertising through radio: A low-cost medium in a digital world. Advertising Journal, 23(1), 12–29.
Astro Awani. (2024, November 12). Radio ERA dan Hitz terus relevan jadi stesen nombor 1 di Malaysia. Astro Awani. https://www.astroawani.com/berita-hiburan/radio-era-dan-hitz-terus-relevan-jadi-stesen-nombor-1-di-malaysia-495964
Bay, B. (2007). Transistor radios: From invention to personal media device. Journal of Communication Technology, 10(3), 115–128.
Couldry, N. (2012). Media, society, world: Social theory and digital media practice. Polity Press.
Creswell, J. W. (2014). Research design: Qualitative, quantitative, and mixed methods approaches (4th ed.). SAGE Publications.
Damas, M., & Aleman, F. (2014). The impact of social media on traditional radio broadcasting in Spain. Media Studies Journal, 19(2), 123–139.
Douglas, S. J. (1987). Inventing American broadcasting, 1899–1922. Johns Hopkins University Press.
Farah, S. (2023). Radio as a stress reliever: The case of Astro Radio in Malaysia. Asian Journal of Communication, 33(4), 367–382. https://doi.org/10.1080/01292986.2023.2189652
Foxwell, K. (2012). Community radio and social inclusion: Mobilizing communication for the elderly in Australia. Australian Journal of Community Broadcasting, 4(1), 57–72.
GfK. (2022, May 25). 96 per cent of people in Peninsular Malaysia continues to listen to radio weekly. NielsenIQ. https://nielseniq.com/global/en/news-center/2022/96-per-cent-of-people-in-peninsular-malaysia-continues-to-listen-to-radio-weekly/
Harliantara, H., & Sjuchro, D. W. (2025). Convergence in radio: An exploration of terrestrial, digital, and multiplatform broadcasting ecosystems. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.5222811
Hashim, M. S. (1989). Literasi media, cabaran penyiaran sosial dan kelangsungan industri televisyen Malaysia. Kuala Lumpur: Dewan Bahasa dan Pustaka.
Intan Soliha Ibrahim, & Juliana Abdul Wahab. (2021). Peranan, kandungan & penyampaian radio dalam arus pendigitalan di Malaysia. Jurnal Komunikasi Borneo, 9(1), 1–15.
Intan, N., & Juliana, A. (2020). The role of radio in Malaysia’s nation-building: Between information and entertainment. Malaysian Journal of Communication, 36(2), 45–61.
Intan, N., NorHissam, H., & Assis Kamu, M. (2021). Women and radio: Access and consumption patterns. Jurnal Komunikasi, 37(1), 81–96.
Ismail, S., & Hamid, H. (2018). Peranan radio komuniti dalam mempromosikan budaya tempatan: Kajian kes RTM Miri FM. Jurnal Komunikasi Malaysia, 34(1), 88–97.
Jabatan Perangkaan Negeri Sarawak. (2019). Statistik penduduk Miri. Kuching: Jabatan Perangkaan Malaysia.
Jamal, M. (2020). Penjenamaan RTM: Kajian radio RTM Sabah. Jurnal Komunikasi Malaysia, 36(2), 55–70.
Jayawardhana, P., Sriram, M., & Jairus, D. (2022). The impact of radio programs on students’ emotional well-being. Journal of Educational Media, 17(2), 119–133. https://doi.org/10.1080/17439884.2022.1234567
Johan, R. (2019). Peranan radio tempatan dalam memelihara budaya dan warisan masyarakat. Jurnal Komunikasi Malaysia, 35(1), 78–92.
Johnson, P., & Rajadurai, J. (2020). Radio as a tool for knowledge and productivity. Journal of Development Communication, 31(1), 56–70.
Kalonica, A., Nuryana, A., & Febrianty, Y. (2024). Mass attracting strategies in radio broadcasting: Geronimo FM case study. Indonesian Journal of Media and Culture, 5(2), 77–92.
Krause, A., & Fletcher, T. (2023). Radio and well-being: Older adults’ engagement with broadcast media. Media, Culture & Society, 45(1), 121–138. https://doi.org/10.1177/01634437221123456
Krejcie, R. V., & Morgan, D. W. (1970). Determining sample size for research activities. Educational and Psychological Measurement, 30(3), 607–610. https://doi.org/10.1177/001316447003000308
Kuwi, H. N., & Lai, P. W. (2023). Exploring the evolving landscape of radio broadcasting in Malaysia: Trends and innovations. International Journal of Academic Research in Business and Social Sciences, 13(12), 518–547. https://doi.org/10.6007/IJARBSS/v13-i12/19787
Larking, R. (1997). The impact of media on religious adherence: Issues of control and influence. Journal of Media and Religion, 4(3), 112–125.
Mahat Jamal, Z. (2014). Kandungan radio sebagai alat pembangunan masyarakat. Jurnal Komunikasi Malaysia, 30(1), 78–90.
MalaysiaGazette. (2025). Radio still relevant despite digital disruption. Malaysia Gazette. https://malaysiagazette.com
MalaysiaGazette.com. (2025, Februari 13). Radio medium komunikasi unik, istimewa. Malaysia Gazette. https://malaysiagazette.com/2025/02/13/radio-medium-komunikasi-unik-istimewa/
Manap, N., Razali, S., & Hadi, R. (2019). Radio consumption among Generation Z: Preferences and motivations. Journal of Youth Studies, 22(3), 201–218.
McChesney, R. W. (1994). Telecommunications, mass media, and democracy: The battle for the control of U.S. broadcasting, 1928–1935. Oxford University Press.
McLeish, R. (2005). Radio production: A manual for broadcasters (5th ed.). Focal Press.
Meadows, M., & Foxwell, K. (2011). The role of community radio in fostering local culture and identity. Australian Community Media Journal, 15(2), 88–97.
Mihalis, A. (2016). Radio as a social influence: The evolution of electromagnetic communication. European Journal of Media Studies, 28(1), 45–60.
Mohammed, A. (2018). Radio as a driver of community productivity. Journal of Social Development, 7(1), 98–112.
Musa, R. (2018). Peranan media radio dalam pembentukan identiti nasional Malaysia. Jurnal Komunikasi Malaysia, 34(1), 75–88.
Muslikhin. (2025). Future of radio broadcasting and audience behavior in streaming and apps. Jurnal Pustaka Komunikasi, 8(1), 239–249. https://doi.org/10.25008/pustakom.v8i1.364
Myers, M. (2011). Voices from villages: Community radio in the developing world. Washington, DC: World Bank Institute.
Nakamura, Y. (2013). Broadcasting principles and the digital transition in Japan. Asian Communication Journal, 12(4), 267–281.
Noone, M. (2013). Digital challenges for community radio in Ireland: A case study of adaptation strategies. Irish Broadcasting Review, 45(3), 105–118.
Pallant, J. (2020). SPSS survival manual: A step-by-step guide to data analysis using IBM SPSS (7th ed.). McGraw Hill.
Portal Rasmi Jabatan Penyiaran Malaysia. (2016). Peranan radio RTM dalam pembangunan industri kreatif. RTM. https://www.rtm.gov.my
Portal Rasmi Jabatan Penyiaran Malaysia. (2016). Sejarah perkembangan radio di Malaysia. RTM. https://www.rtm.gov.my
Price, L. (2017). Radio’s role in the digital age: Continuity and change. Journal of Radio & Audio Media, 24(2), 210–226.
Radio Televisyen Malaysia. (2021). Laporan tahunan RTM: Pembangunan penyiaran digital dan radio tempatan. Kuala Lumpur: Kementerian Komunikasi dan Multimedia Malaysia.
Rahman, N., & Fauzi, N. (2019). Impact of private radio stations on youth culture in Malaysia. Media Studies Review, 10(1), 49–65.
Saiful Nujaimi, M. (2001). Kelebihan radio sebagai media komunikasi massa. Pulau Pinang: Penerbit Universiti Sains Malaysia.
Saleem, S., Islam, M., & Bukhari, H. (2024). Radio and youth political engagement in South Asia. Journal of Asian Politics and Society, 12(2), 145–160.
Salleh, N., & Hasan, F. (2020). Interaksi sosial dan penglibatan pendengar dalam era digital: Kajian kes Radio Miri FM. Journal of Digital Communication, 7(1), 75–89.
Salman, A., Yusof, N., & Mohamad, A. (2019). Media roles and community empowerment: An analysis of community radio stations in Malaysia. Journal of Media and Society, 11(2), 121–138.
Sarawak FM. (2023). Profil stesen radio dan jadual siaran. Sarawak FM. https://sarawakfm.rtm.gov.my
Sawaluddin Anis. (1992). Kajian pendengaran radio di kalangan masyarakat Pulau Pinang. Jurnal Komunikasi Malaysia, 5(1), 68–75.
Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill-building approach (7th ed.). Wiley.
Sinar Harian Online. (2014, December 17). Persaingan radio dan media digital di Malaysia. Sinar Harian. https://www.sinarharian.com.my
Sinar Harian. (2021). RTM 75 tahun: Hala tuju dan cabaran untuk terus kekal relevan. Sinar Harian.
Siriyuvasak, U. (2002). The role of community radio in Thailand’s democratization process. Asian Media Studies, 5(3), 41–55.
Smith, R., Brown, L., & Jones, K. (2017). Media influence on adolescent behavior: The role of music and social interaction. Journal of Youth Studies, 20(2), 193–212.
Sriram, M., Jayawardhana, P., & Jairus, D. (2020). Music and entertainment preferences among students: Radio listening habits. International Journal of Media Studies, 15(4), 209–223.
Straubharr, J., & LaRose, R. (2002). Media now: Understanding media, culture, and technology (4th ed.). Wadsworth.
Susanna, P. (2017). Engagement through social media: Impact on audience loyalty. Journal of Digital Communication, 7(1), 193–205.
Timalsina, R., & Pradhan, S. (2019). Community radio and local empowerment: Case studies from South Asia. Journal of Community Media, 11(1), 88–103.
Victor, C., & Anthony, M. (2020). The role of community radio in promoting minority cultures in Malawi. African Journal of Cultural Studies, 23(2), 210–228.
Wahab, J. A., Ibrahim, I. S., & Abas, A. (2023). Management strategy and challenges for religious radio stations in Malaysia. Intellectual Discourse, 31(2), 487–510. https://journals.iium.edu.my/intdiscourse/index.php/id/article/view/1956
Yalala, P. (2015). Impact of community radio on women’s empowerment in India. Journal of Community Media, 8(4), 210–228.
Published
How to Cite
Issue
Section
Copyright (c) 2025 The Sultan Alauddin Sulaiman Shah Journal (JSASS)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
