Revitalizing 'Kita Selangor': Exploration of Dynamic Branding to Bridge Government-Public Connections.
Revitalisasi 'Kita Selangor': Satu Eksplorasi Penjenamaan Dinamik Menghubungi antara Kerajaan dan Masyarakat
DOI:
https://doi.org/10.53840/a44n6b74Keywords:
Branding Initiative, Visual Identity, Brand IdentityAbstract
This article critically examines the visual identity of "Kita Selangor", a branding initiative by the Selangor State Government in Malaysia, to assess its effectiveness in fostering meaningful connections between the government and the public. The research aims to design and propose a revitalized branding framework characterized by greater energy, dynamism, and inclusivity. Utilizing a qualitative visual analysis methodology, the study deconstructs the semiotic elements of the current "Kita Selangor" identity, analyzing the embedded signs and meanings within its design. Insights gathered through discussions with key stakeholders, including state government officials and the Menteri Besar of Selangor, provide valuable context. The findings culminate in a conceptualized branding redesign that highlights the distinctiveness of Selangor through its nine districts and integrates the vibrant yellow and red hues of the state flag. This proposed framework enhances the symbolic resonance and visibility of Selangor’s identity, strengthening public engagement and fostering a deeper connection between the government and its citizens. By emphasizing visual and cultural elements, this research underscores the pivotal role of dynamic branding in cultivating robust government-public relationships.
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